Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach
- ISBN-10
- 3110412551
- ISBN-13
- 9783110412550
- Category
- Business & Economics
- Pages
- 260
- Language
- English
- Published
- 2015-05-19
- Publisher
- Walter de Gruyter GmbH & Co KG
- Author
- Richard Hofmaier
Description
This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.
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