What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment.
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world.
The text features coverage of'ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair ...
Anderson, F., & Hadley, L. (1999). Guidelines for setting measurable public relations objectives. Institute for Public Relations, retrieved February 6, 2010, from http://www.instituteforpr.org/ipr_info/measureable_public_objectives ...
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
Companies and organizations now routinely promote their core values as a means of distinguishing themselves from others, a trend referred to as employer branding (Ambler and Barrow 1996; Foster, Punjaisri, and Cheng 2010; Lloyd 2002; ...
This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives.
Bob is the author of more than 45 books, including The Copywriter's Handbook (Henry Holt), Selling Your Services (Henry Holt), Business-to- Business Direct Marketing (NTC), The Advertising Manager's Handbook (Prentice Hall), ...
While these models apply to the broad public relations program , they are no less applicable to writing . Effective writing requires constant research , objective setting , evaluation - and practice ! Note that while a basic assumption ...
Figure 9.1 Avoiding conflicts of interest Notes 1. McDonald , Michael ( accessed 2 October 2003 ] Ethics and Conflict of Interest . http://www.ethics.ubc.ca/mcdonald/ conflict.html 2. Kernaghan , Kenneth and Langford , John ( 1990 ) The ...