Emanzipation und Expansion des Markenrechts: Die Entstehungsgeschichte des Markengesetzes von 1995

ISBN-10: 3161533488
ISBN-13: 9783161533488
Category: Law
Pages: 530
Language: German
Published: 2015-03-02
Publisher: Mohr Siebeck
Author: Andreas Sattler

Description

English summary: Sometimes trademarks are given the title of ragamuffin in the family of laws concerning intellectual property, yet the term never reaches the dignity of personal dominance (copyright law) and neither is it associated with the hope of an irreversible technical advance (patent law). The analysis of the history of applicable trademark law from 1995 shows, however, that trademark law is an indispensable feature of a competition in managing market regulations. Beginning with the Trademark Protection Law of 1974, the two omnipresent developments of emancipation and expansion have been at the center of trademark law. The term emancipation is found both in the transition to independence of trademarks from one business to another as well as in the increasing decoupling of businesses following the directives of unfair competition laws. Taking into account the economic, social and political parameters, Andreas Sattler analyses what factors have encouraged the continual growth of trademark protection law and the development to an unrestricted and transferable intellectual property rights law. German description: Zuweilen wird die Marke als Schmuddelkind in der Familie der Rechte des Geistigen Eigentums betrachtet. Weder erreicht die Marke die Erhabenheit der personlichen geistigen Schopfung (Urheberrecht), noch wird mit ihr die Hoffnung auf einen unumkehrbaren technischen Fortschritt (Patentrecht) verbunden. Die Analyse der Entstehungsgeschichte des geltenden Markengesetzes von 1995 zeigt jedoch, dass das Markenrecht unverzichtbarer Bestandteil einer auf Wettbewerb abzielenden Marktordnung ist.Ausgehend vom MSchG (1874) stehen die zwei omniprasenten Entwicklungen der Emanzipation und Expansion des Markenrechts im Fokus. Die Emanzipation findet sowohl in der Verselbststandigung der Marke vom Geschaftsbetrieb als auch in der zunehmenden Abkoppelung vom Lauterkeitsrecht Ausdruck. Unter Einbeziehung der wirtschaftlichen, sozialen und politischen Rahmenbedingungen analysiert Andreas Sattler, welche Faktoren die kontinuierliche Ausweitung des markenrechtlichen Schutzes und die Entwicklung zu einem uneingeschrankt ubertragbaren Immaterialguterrecht gefordert haben.

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