Betriebliche Informationssysteme: Datenmanagement und Datenanalyse
- ISBN-10
- 3170301373
- ISBN-13
- 9783170301375
- Category
- Business & Economics
- Pages
- 258
- Language
- German
- Published
- 2017-03-15
- Publisher
- Kohlhammer Verlag
- Author
- Hubert Kempter
Description
Das Lehrbuch vermittelt anhand verschiedener Beispiele die methodischen Grundlagen für den konzeptionellen Aufbau von Datenbanksystemen sowie die managementorientierte Analyse von Datenbeständen im betriebswirtschaftlichen Umfeld. Neben einer methodischen Fundierung wird der praktischen Anwendung im Entwurf von semantischen und logischen Datenmodellen ein hoher Stellenwert beigemessen. Ein grundlegendes Verständnis in der Funktionsweise und im Aufbau von Data Warehouse-Systemen und deren Bedeutung für die Business Intelligence wird aus der Sicht der Betriebswirtschaft vermittelt. Die verständliche Darstellung von Methoden der Datenanalyse und praktischen Anwendungen aus dem Data Mining für die Managementunterstützung unter Einsatz von Data Warehouse-Systemen runden das Themengebiet ab.
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