Behavioral Finance
- ISBN-10
- 3170390953
- ISBN-13
- 9783170390959
- Series
- Behavioral Finance
- Category
- Business & Economics
- Pages
- 141
- Language
- German
- Published
- 2021-03-17
- Publisher
- Kohlhammer Verlag
- Authors
- Stefan Hilbert, Thomas Metzner
Description
Angesichts der Volatilität und zunehmenden Anomalien auf den Finanz- und Kapitalmärkten wächst die Bedeutung der Behavioral Finance, der verhaltensorientierten Finanzmarkttheorie. Diese beschäftigt sich mit der Psychologie der Kapitalanleger und versucht zu zeigen, wie Anlageentscheidungen am Finanz- und Kapitalmarkt zustandekommen. Dabei wird klar, dass Menschen - entgegen der häufig unterstellten Annahme des rational agierenden Homo oeconomicus - hier irrational handeln und deshalb häufig fehlerhafte Entscheidungen treffen. Das vorliegende, bewusst kurzgefasst und anschaulich geschriebene Lehrbuch führt vor dem Hintergrund der aktuellen Finanzmarktentwicklung in die Grundlagen der Behavioral Finance ein, zeigt die wesentlichen Theoriebausteine und gibt damit Anhaltspunkte für ein aus Sicht der verhaltensorientierten Markttheorie sinnvolles Anlegerverhalten.
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Other editions
-
- 2019-12-02
- 246 pages
- Ebook
- CFA Institute Research Foundation
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