The Google Model: Managing Continuous Innovation in a Rapidly Changing World
- ISBN-10
- 3319042084
- ISBN-13
- 9783319042084
- Category
- Business & Economics
- Pages
- 125
- Language
- English
- Published
- 2014-04-14
- Publisher
- Springer Science & Business Media
- Author
- Annika Steiber
Description
This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.
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