Managing Media Firms and Industries: What's So Special About Media Management?

Managing Media Firms and Industries: What's So Special About Media Management?
ISBN-10
3319085158
ISBN-13
9783319085159
Category
Business & Economics
Pages
382
Language
English
Published
2015-08-20
Publisher
Springer
Authors
Charles Brown, Gregory Ferrell Lowe

Description

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

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