Online Political Communication: How to Use the Web to Build Consensus and Boost Participation
- ISBN-10
- 331917617X
- ISBN-13
- 9783319176178
- Category
- Political Science
- Pages
- 188
- Language
- English
- Published
- 2015-05-22
- Publisher
- Springer
- Author
- Gianluca Giansante
Description
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
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