Advances in National Brand and Private Label Marketing: Third International Conference, 2016
- ISBN-10
- 3319399462
- ISBN-13
- 9783319399461
- Series
- Advances in National Brand and Private Label Marketing
- Category
- Business & Economics
- Pages
- 161
- Language
- English
- Published
- 2016-06-16
- Publisher
- Springer
- Authors
- Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht
Description
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
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Other editions
-
- 2018-05-29
- 177 pages
- Ebook
- Springer
-
- 2015-06-03
- 211 pages
- Ebook
- Springer
-
- 2022-05-27
- 202 pages
- Ebook
- Springer Nature
-
- 2021-05-16
- 145 pages
- Ebook
- Springer Nature
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