Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications

Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications
ISBN-10
3319571893
ISBN-13
9783319571898
Category
Business & Economics
Pages
228
Language
English
Published
2017-07-31
Publisher
Springer
Authors
Susan L. Slocum, Carol Kline, Christina T. Cavaliere

Description

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

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