Risikokommunikation von Unternehmen: Modelle und Strategien am Beispiel gentechnisch veränderter Lebensmittel
- ISBN-10
- 3322810895
- ISBN-13
- 9783322810892
- Category
- Business & Economics
- Pages
- 331
- Language
- German
- Published
- 2013-04-17
- Publisher
- Springer-Verlag
- Author
- Kathrin Gassert
Description
Kathrin Gassert zeigt, wie Unternehmen den Herausforderungen begegnen können, die sich aus den divergierenden Ansprüchen der unterschiedlichen Akteure in der öffentlichen Diskussion ergeben. Auf der Grundlage des Stakeholder-Ansatzes analysiert sie die Kommunikationsbeziehungen von Unternehmen und verdeutlicht insbesondere die strategische Dimension der Risikokommunikation.
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