Strategische Allianzen im internationalen Bankgeschäft
- ISBN-10
- 3322864871
- ISBN-13
- 9783322864871
- Category
- Business & Economics
- Pages
- 201
- Language
- German
- Published
- 2013-03-13
- Publisher
- Springer-Verlag
- Author
- Thomas Schubert
Description
Die zunehmende Internationalisierung der Wirtschaftsprozeße bietet auch Kreditinstituten neue Herausforderungen. Doch nur wenige verfügen über die nötige Leistungsfähigkeit, die darin liegenden Chancen zu nutzen und Risiken aus eigener Kraft zu bewältigen. Thomas Schubert zeigt auf, daß strategische Allianzen ein geeignetes Instrument sind, um den veränderten Aufgaben im internationalen Bankgeschäft gerecht zu werden. Er untersucht zunächst die theoretis chen Grundlagen strategischer Allianzen und die Strategischen Optionen für international tätige Kreditinstitute. Darauf aufbauend werden mögliche Strukturen zur Umsetzung strategischer Allianzen im Ban kgeschäft sowie Verfahren der Entscheidungs-findung hinsichtlich des adäquaten Wettbewerbsverhalten, der Präsenzform und der Geschäftsbereiche vorgestellt. Darüber hinaus geht der Autor ausführlich auf die besonderen Anforderungen, die an das Management einer strategischen Allianz gestellt werden, ein.
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