Strategisches Management: Grundlagen - Prozess - Implementierung
- ISBN-10
- 3322945456
- ISBN-13
- 9783322945457
- Category
- Business & Economics
- Pages
- 683
- Language
- German
- Published
- 2013-03-09
- Publisher
- Springer-Verlag
- Authors
- Martin Welge, Andreas Al-Laham
Description
Das bewährte Lehrbuch führt in der zweiten Auflage in das gesamte Spektrum des strategischen Managements ein. Aktuelle Entwicklungen aus der angloamerikanischen und deutschsprachigen Forschung werden integriert und diskutiert. Wichtige Ergebnisse einer empirischen Studie sowie zahlreiche Fallbeispiele zeigen Erfolgsfaktoren und Problemfelder der praktischen Strategiearbeit auf.
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Other editions
-
- 2013-06-01
- 233 pages
- Ebook
- Walter de Gruyter
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