Kommerzielle Werbung im kolonialen Afrika: Die Werbebranche und der politische Wandel in Ghana 1930–1970
- ISBN-10
- 3412223093
- ISBN-13
- 9783412223090
- Category
- History
- Pages
- 402
- Language
- German
- Published
- 2015-03-11
- Publisher
- Böhlau Verlag Köln Weimar
- Author
- Regina Finsterhölzl
Description
Dieses Buch zeichnet am Beispiel Ghanas erstmals eine Geschichte der Anfänge kommerzieller Werbung in den afrikanischen Kolonien, und nimmt dabei eine Zeit rapider politischer und gesellschaftlicher Umbrüche in den Blick. Europäische Werbestrategen etablierten sich im kolonialen Machtgefüge und waren wenig später mit dem zunehmenden Zerfall desselben konfrontiert. Doch die Branche etablierte sich weiter erfolgreich und konnte auch nach dem Rückzug Großbritanniens ihren Einfluss ausbauen. Im Kampf um die Herzen und Geldbeutel der afrikanischen Konsumenten war Reklame dabei nicht nur Spiegel, sondern auch Gestalter der Prozesse des rapiden (post-)kolonialen Wandels dieser Zeit.
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