Produkt-Management und Marketing-Informationssysteme: Tätigkeitsbild u. Informationsbedarf d. Produkt-Managers als Determinanten d. Ausgestaltung von Marketing-Informationssystemen
- ISBN-10
- 3428434625
- ISBN-13
- 9783428434626
- Category
- Business & Economics
- Pages
- 407
- Language
- German
- Published
- 1975-10-13
- Publisher
- Duncker & Humblot
- Author
- Hermann Diller
Description
... von Informationen die Sensitivität des durch eine Information beschriebenen Parameters vor 40 ) . Als sensitiv gilt eine Variable dann , . 37 ) Diesen Begriff verwendet beispielsweise Kopp . Vgl . Kopp , M. , a.a.0 . , s . 175 f .
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