Strategisches Controlling: Unterstützung des strategischen Managements
- ISBN-10
- 3486709704
- ISBN-13
- 9783486709704
- Category
- Business & Economics
- Pages
- 468
- Language
- German
- Published
- 2011-12-15
- Publisher
- Walter de Gruyter
- Author
- Roland Alter
Description
Zur Erfüllung der zunehmend komplexen Aufgaben im Brennpunkt von strategischem Management und klassischem Controlling vermittelt der Band anwendungsnahes Wissen. Er nutzt dazu eine praxisorientierte Struktur und erläutert die jeweiligen Aufgaben und Instrumente des strategischen Controllings. Eine Vielzahl von Anschauungsbeispielen namhafter Firmen und Abbildungen erleichtern das Verständnis. Unterstützt wird der Praxisbezug durch die Programmstruktur für einen Strategieworkshop, um den Input auch im eigenen Unternehmen umzusetzen.
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