Internationales Marketing-Management
- ISBN-10
- 3540285539
- ISBN-13
- 9783540285533
- Category
- Business & Economics
- Pages
- 372
- Language
- German
- Published
- 2005-12-06
- Publisher
- Springer-Verlag
- Authors
- Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
Description
Fundierte und umfassende Darstellung des internationalen Marketing-Managements für Studierende. Das Buch behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des Marketing-Controlling und der Marketing-Organisation sowie das Human Resources Management. Die Marktforschung auf internationalen Märkten wird ebenfalls berücksichtigt. Gestützt werden die Ausführungen durch aktuelle Daten zu den Rahmenbedingungen auf internationalen Märkten.
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