Retailing in the 21st Century: Current and Future Trends

Retailing in the 21st Century: Current and Future Trends
ISBN-10
3540720030
ISBN-13
9783540720034
Series
Retailing in the 21st Century
Category
Business & Economics
Pages
462
Language
English
Published
2009-12-17
Publisher
Springer Science & Business Media
Authors
Manfred Krafft, Murali K. Mantrala

Description

With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Other editions

Similar books