Research Methods and Techniques in Public Relations and Advertising

Research Methods and Techniques in Public Relations and Advertising
ISBN-10
3631718764
ISBN-13
9783631718766
Category
Advertising
Language
English
Published
2017
Publisher
Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Authors
Bayram Oğuz Aydın, Emine Sahin

Description

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

Similar books

  • Kleppner publicidad
    By J. Thomas Russell, W. Ronald Lane, Karen Whitehill King

    Cuando McDonald's lanzó su campaña publicitaria global " generalmente pequeño " utilizando a Justin Timberlake , lo hizo con una agencia alemana .

  • Kleppner's Advertising Procedure
    By W. Ronald Lane, Karen Whitehill King

    Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques.

  • 广告学: 原理与实务
    By 伯内特, 威尔斯, William Wells

    本书简体中文版权归云南大学出版社

  • Advertising: Principles & Practice
    By William Wells

    Advertising: Principles & Practice

  • Social Communication in Advertising: Persons, Products & Images of Well-being
    By William Leiss, Stephen Kline, Sut Jhally

    Reynolds , T.J. , and J. Gutman . 1984. “ Advertising As Image Management . ... Rotzoll , K. , J. Haefner , and C. Sandage . 1976. ... Ph.D. diss . , Stanford University Sheehan , P. 1972. The Function and Nature of Imagery Bibliography ...

  • Marketing Miso and Miso Products: Labels, Ads, Posters and Other Graphics, 1971-1999

    85 color photocopies and 73 black and white phorocopies of labels, ads, posters and other graphics related to miso and miso products.

  • Instructors Manual
    By William Wells, Janet Dooley, 3rd

    van Duyne , D. K. , Landay , J. A. , & Hong , J. I. ( 2002 ) . The design of sites : Patterns , principles , and processes for crafting a customer - centered Web experience . Reading , MA : Addison Wesley Professional .

  • Letterhead & Logo Design 3: Creating the Corporate Image
    By Laura Herrmann

    Scott Rowland . Architect PO Box 352 Santa Barbara California 93102 ph ( 805 ) 963-4455 fax ( 805 ) 963-2757 Scott Rowland . Architect Scott Rowland . Architect PO Box 352 Santa Barbara California 93102 ph ( 805 ) 963-4455 fax ( 805 ) ...

  • Spin Man: The Topsy-turvy World of Public Relations... a Tell-all Tale
    By Thomas J. Madden

    It takes minimum of $ 16 million Scott Brayton and one of the world's fata billboarde . and 4 year - round commit ment ... Young brother , Todd , is an aspiring driver , and their mother Jean , helps with the scoring and the Ulming .

  • FCS Advertising and Promotions L2
    By Rob Marsh, Maria O'Connor

    FET COLLEGE SERIES Advertising and Promotions Maria O'Connor Taki Tshivashe Rob Marsh This one R956 - RFS - CCK6 PEARSON Education South Africa It is illegal to photocopy any pages from this book without the written permission of the ...