Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation: Differing Outlook of Contemporary Advertising

Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation: Differing Outlook of Contemporary Advertising
ISBN-10
3631803710
ISBN-13
9783631803714
Category
Business & Economics
Pages
29
Language
English
Published
2019-01-01
Publisher
Peter Lang
Author
Naim Cetinturk

Description

Advertising is a broad concept and has an ever-shifting nature. The practice fields of advertising vary largely and today's consumers make it necessary for the corporations to take the essential precautions. Against the current conjunctures in technology, economy and politics, advertising is one of the key concepts that the corporations focus on.

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