Strategic Planning and Implementation plan on the example of a digital communication agency
- ISBN-10
- 3640333942
- ISBN-13
- 9783640333943
- Category
- Business & Economics
- Pages
- 14
- Language
- English
- Published
- 2009-05-27
- Publisher
- GRIN Verlag
- Author
- Marcella Vurro
Description
Seminar paper from the year 2009 in the subject Business economics - Company formation, Business Plans, , language: English, abstract: The following Strategic Planning and Implementation assignment deals with an online advertising agency, that is embedded into a worldwide operating agency network, in the following called “group”. The below developed strategic plan is designed to give a structured approach to the achievement of the company’s objectives.
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