Global Business Environment: In a global business environment people are key resources. Demonstrate how the use of the various cultural...

Global Business Environment: In a global business environment people are key resources. Demonstrate how the use of the various cultural...
ISBN-10
3640395239
ISBN-13
9783640395231
Category
Business & Economics
Pages
9
Language
English
Published
2009-08-11
Publisher
GRIN Verlag

Description

Essay from the year 2009 in the subject Economy - Theory of Competition, Competition Policy, grade: A, University Of Wales Institute, Cardiff, language: English, abstract: Globalisation – What comes to someone’s mind while hearing this word? Maybe a greater movement of people, goods, capital and ideas due to increased economic integration? Perhaps living in a borderless world? Possibly standardising in all areas of life? If you “Google” the keyword “globalisation”, you will get about 20 million hits. That is quite a lot. Actually, globalisation is discussed by everybody, everywhere and every time. But what does it really mean? What is behind this item? In which way does globalisation influence international business? Why do so many companies choose going global and which advantages do they get thereby? Which role does culture play in this context and which cultural challenges a global business environment brings with it? Which role do people play in this case? Are they the key of successful global business? In which way, using this human resource can have a positive effect?

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