Erfolgreiches Management
- ISBN-10
- 3642136869
- ISBN-13
- 9783642136863
- Category
- Business & Economics
- Pages
- 310
- Language
- German
- Published
- 2010-09-08
- Publisher
- Springer-Verlag
- Author
- Ralph Berndt
Description
In dem Sammelband stellen namhafte Wissenschaftler und Praktiker aus Europa sowie den USA die Schlüsselfaktoren vor, die für das erfolgreiche Management von Unternehmen wesentlich sind. In insgesamt 16 Beiträgen präsentieren die Autoren verschiedene Konzepte, die u. a. für die Bereiche strategisches Management, Marketing, Finanzierung und Personalmanagement entwickelt wurden.
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