Strategic Management of Professional Service Firms: Theory and Practice

Strategic Management of Professional Service Firms: Theory and Practice
ISBN-10
3642160638
ISBN-13
9783642160639
Category
Business & Economics
Pages
208
Language
English
Published
2010-11-19
Publisher
Springer Science & Business Media
Authors
Stephan Kaiser, Max Josef Ringlstetter

Description

Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies.

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