Reputation Management
- ISBN-10
- 3642192661
- ISBN-13
- 9783642192661
- Series
- Reputation Management
- Category
- Business & Economics
- Pages
- 300
- Language
- English
- Published
- 2011-08-29
- Publisher
- Springer Science & Business Media
- Authors
- Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck
Description
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
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Other editions
-
- 2020-07-17
- 438 pages
- Paperback
- Routledge
-
- 2020-07-14
- 438 pages
- Ebook
- Routledge
-
- 2018-12-21
- 312 pages
- Paperback
- Emerald Group Publishing
-
- 2018-12-21
- 312 pages
- Ebook
- Emerald Group Publishing
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