The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities
- ISBN-10
- 3642454453
- ISBN-13
- 9783642454455
- Pages
- 152
- Language
- English
- Published
- 2014-07-31
- Authors
- Marc Oliver Opresnik, Svend Hollensen, Nils Bickhoff
Description
In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process.
