How to Win Customers in the Digital World: Total Action or Fatal Inaction
- ISBN-10
- 3642571417
- ISBN-13
- 9783642571411
- Category
- Business & Economics
- Pages
- 264
- Language
- English
- Published
- 2012-12-06
- Publisher
- Springer Science & Business Media
- Authors
- Peter Vervest, Al Dunn
Description
Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world. From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG
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