The Experience Science: A New Discipline on the Rise
- ISBN-10
- 3643801114
- ISBN-13
- 9783643801111
- Category
- Environmental psychology
- Pages
- 353
- Language
- English
- Published
- 2012
- Publisher
- LIT Verlag Münster
- Author
- Gerhard Frank
Description
This book is no less than the birth of a new discipline. The Experience Science is the indispensable tool for the global experience economy. Including a detailed analysis of the human experience process, the book provides the reader with a teachable methodology for staging unforgettable experiences that make a difference. It is a must for everyone in the experience industry who wants to leave his/her mark. Author Gerhard Frank - philosopher, natural scientist, and experience dramaturge - has been engaged in the global attraction industry for 25 years. His clients come from different segments, including theme parks, museums, zoos, visitor centers, and other types of venues. (Series: Psychologie - Vol. 50)
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