Success Factor: Change Management: Change communication and change marketing as key success factors
- ISBN-10
- 364807900X
- ISBN-13
- 9783648079003
- Category
- Business & Economics
- Pages
- 409
- Language
- English
- Published
- 2015-12-09
- Publisher
- Haufe-Lexware
- Author
- Reiner Czichos
Description
That companies are able to manage a lasting change, they have to bring their employees in change projects. This book focuses on the most important aspects of the change management: What are critical success factors in the implementation of change processes? And how can employees be inspired for change with the help of change marketing? About the book: How to simplify the change process for your staff. Why change needs conflicts. Change marketing and innovation management. Change project management, organizational and process design. LIFO ®-charts and change-lexicon.
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