E-Business: Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft

Description

Tobias Kollmann beschreibt in seinem Lehrbuch „E-Business“ umfassend die theoretischen Grundlagen und praxisbezogenen Implikationen für das Einkaufs-, Verkaufs-, Handels-, Kontakt- und Kooperationsmanagement auf Basis elektronischer Netzwerke. Dabei werden die Grundbausteine Systemlösungen, Prozesse, Management, Marketing und Implementierung konsequent für die zugehörigen Online-Plattformen erklärt, wobei die Besonderheiten der elektronischen Handelsebene Berücksichtigung finden. Die Darstellungen basieren dabei sowohl auf betriebswirtschaftlichen als auch technischen Gesichtspunkten, womit die gesamte Bandbreite des E-Business abgedeckt wird. Neu in der 7. Auflage In der 7. Auflage wurden alle Kapitel überarbeitet und aktuelle Entwicklungen wie z.B. Digital Leadership, Blockchain, Künstliche Intelligenz, DSGVO, Cognitive Sourcing, Dropshipping, Dynamic Pricing, Influencer Marketing, Predictive Analytics, Kryptowährungen, Edge Computing, Smart Contracts u.v.m. einbezogen. Aktuelle Praxisbeispiele sowie neue Klausur- und Übungsaufgaben wurden aufgenommen.

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Other editions

• 

  E-Business: Grundlagen elektronischer Geschäftsprozesse in der Net Economy ; [Bachelor...

  • 2007
  • 573 pages
  • Paperback
  • Springer-Verlag
• 

  E-Business: Higher Education and Intelligence Applications

  • 2021-05-19
  • 170 pages
  • Paperback
  • BoD – Books on Demand
• 

  E-Business: Issues and Challenges of 21st Century

  • 2020-11-05
  • 304 pages
  • Ebook
  • Allied Publishers
• 

  E-Business

  • 2018-02-21
  • - pages
  • Paperback
  • Skyhorse Publishing

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