Marketing Management
- ISBN-10
- 3659152773
- ISBN-13
- 9783659152771
- Series
- Marketing Management
- Pages
- 632
- Language
- German
- Published
- 2012
- Publisher
- LAP Lambert Academic Publishing
- Author
- Noordin Jella
Description
Marketing Management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing management has the task of influencing the level, timing, and composition of demand in a way that help the organization achieve its objectives. Marketing management is essentially demand management. Marketing managers manage demand by carrying out marketing research, planning, implementation and control. Within marketing planning, marketers must make decisions on target markets, market positioning, product development, pricing, distribution channels, physical distribution, communication, and promotion. Marketing work in the customer market is formally carried out by sales managers, salespeople, advertising and promotion manages, marketing researchers, customer service managers, product and brand managers, market and industry managers, and the marketing director. This is radically analyzing deeply the concept, philosophy, practice and outcomes of market and marketing processes. This book is special for business people and higher learning institutions worldwide.
