Managing Global Innovation: Uncovering the Secrets of Future Competitiveness

Managing Global Innovation: Uncovering the Secrets of Future Competitiveness
ISBN-10
3662042509
ISBN-13
9783662042502
Category
Science
Pages
629
Language
English
Published
2013-06-29
Publisher
Springer Science & Business Media
Authors
Oliver Gassmann, Roman Boutellier, Maximilian von Zedtwitz

Description

Based on empirical research of over 240 interviews the authors present new concepts and trends in global R&D management. Case studies from 18 best-practice companies give detailed answers to the most pressing challenges for mastering international innovation. "...a real tour de force, probably destined to become a standard in this field for some time to come." Professor Jeff Huang, Harvard University "A feast of delights... deserves a very wide readership." Phil Gamlen, ICI Technology - Science and Technology Policy Strategy

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