Process-based Strategic Planning
- ISBN-10
- 3662094517
- ISBN-13
- 9783662094518
- Category
- Business & Economics
- Pages
- 314
- Language
- English
- Published
- 2013-03-14
- Publisher
- Springer Science & Business Media
- Authors
- Rudolf Grünig, Richard Gaggl
Description
Process-based strategic planning is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains fresh material.
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