The Innovation Spiral: Launching New Products in Shorter Time Intervals
- ISBN-10
- 3663090418
- ISBN-13
- 9783663090410
- Category
- Business & Economics
- Pages
- 293
- Language
- German
- Published
- 2013-07-01
- Publisher
- Springer-Verlag
- Author
- Gabriele Trinkfass
Description
Our time is characterised by a general acceleration trend. One facet of this phenomenon is the steady decline of product innovation cycles which results in the paradox that many firms make their own goods obsolete within increasingly shorter time periods.
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