Social Media Strategy: A Step-by-Step Guide to Building Your Social Business
- ISBN-10
- 3728135577
- ISBN-13
- 9783728135575
- Series
- Social Media Strategy
- Category
- Business & Economics
- Pages
- 108
- Language
- English
- Published
- 2013
- Publisher
- vdf Hochschulverlag AG
- Authors
- Rainer Fuchs, Kamales Lardi
Description
The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs. The Framework is distinguished by several elements: It focuses on building a sustainable use for social media along the business value chain. It aligns with company strategic objectives and business context. It identifies key elements to create a strong foundation for social media use in the company. It separates internal and external social media uses. It is NOT a technology implementation. Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe.
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Other editions
-
- 2023-10-03
- 297 pages
- Ebook
- Kogan Page Publishers
-
- 2020-09
- 496 pages
- Paperback
- Rowman & Littlefield Publishers
-
- 2020-07-20
- 448 pages
- Paperback
- Rowman & Littlefield Publishers
-
- 2019-10-28
- 264 pages
- Paperback
- Kogan Page
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