Innovationsmanagement: Corporate Think Tanks als Lösungsansatz kognitiver Verzerrungen des Top Managements
- ISBN-10
- 3751950230
- ISBN-13
- 9783751950237
- Category
- Business & Economics
- Pages
- 124
- Language
- German
- Published
- 2020-09-15
- Publisher
- BoD – Books on Demand
- Author
- Maren Embert
Description
Einige Top Manager gelten global als Treiber für den Innovationserfolg ihrer Unternehmen. Andere haben durch eine falsche Bewertung von Marktchancen und -gefahren sowie folgenschweren Fehlinterpretationen für den Abstieg ihres Unternehmens gesorgt. Die vorliegende Schrift befasst sich mit den konzeptionellen Bausteinen des Innovationsmanagements und identifiziert kognitive Verzerrungen der obersten Entscheidungsträger sowie deren Einfluss auf die Innovationstätigkeit. Welche Fähigkeiten brauchen Manager, um ein effektives Innovationsmanagement zu ermöglichen? Inwiefern können Corporate Think Tanks und einschlägige Innovationsinstrumente die Innovationsfähigkeit von Unternehmen verbessern? Aktuelle Forschungen und Beispiele aus der Unternehmenspraxis liefern in der gesamten Ausarbeitung Antworten auf diese Fragestellungen.
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Other editions
-
- 2012-10-16
- 242 pages
- Ebook
- Springer-Verlag
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