Strategisches Controlling
- ISBN-10
- 3799264841
- ISBN-13
- 9783799264846
- Category
- Business & Economics
- Pages
- 480
- Language
- German
- Published
- 2013-12-09
- Publisher
- Schäffer-Poeschel
- Authors
- Heinz-Georg Baum, Adolf G. Coenenberg, Thomas Günther
Description
Das Zusammenspiel von strategischem Management und Controlling schafft die Basis, um Potenziale voll auszuschöpfen. Wie Geschäfts- und Unternehmensstrategien systematisch entwickelt und in einen sich selbst steuernden Controlling-Kreislauf integriert werden, machen die Autoren transparent: vom Kosten-, Qualitäts- und Zeitwettbewerb, über die Umfeldanalyse und Portfoliosteuerung, bis zur strategischen Kontrolle. In der 5. Auflage u.a. erweitert um die Themen: Gestaltung des Prozesses der Strategieformulierung Resilienz von Unternehmen Strategietypologien Delphi-Methode Realoptionen Nutzung der Balanced Scorecard
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Other editions
-
- 2011-12-15
- 468 pages
- Ebook
- Walter de Gruyter
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