Essentials of Strategic Management: Effective Formulation and Execution of Strategy

Essentials of Strategic Management: Effective Formulation and Execution of Strategy
ISBN-10
379926812X
ISBN-13
9783799268127
Series
Essentials of Strategic Management
Category
Business & Economics
Pages
250
Language
English
Published
2016-01-19
Publisher
Schäffer-Poeschel
Author
Thomas Wunder

Description

Das praxisorientierte englischsprachige Lehrbuch behandelt alle Phasen des Strategieprozesses. Neben strategischer Analyse und Strategieentwicklung werden auch die wahren Herausforderungen des strategischen Managements, nämlich Operationalisierung und Umsetzung auf den verschiedenen Business-Ebenen, detailliert beleuchtet. Außerdem im Fokus: aktuelle Themen wie Business Modeling und Strategy Alignment. Optimal für englischsprachige Veranstaltungen an Hochschulen in Deutschland, Österreich und der Schweiz. Modern, kompakt, pragmatisch, praxisorientiert! Mit umfangreichen Übungsaufgaben und praxisorientierten Fallstudien für Studierende Mit Unterrichtshilfen für Dozenten

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