Shop America: Midcentury Storefront Design, 1938-1950

Shop America: Midcentury Storefront Design, 1938-1950
ISBN-10
3822842699
ISBN-13
9783822842690
Category
Business & Economics / Industries / Retailing
Pages
241
Language
English
Published
2007
Publisher
Taschen
Author
Steven Heller

Description

Window shopping In postwar America, everything pointed to a bright, shiny future. Sheer optimism and opulence informed everything from automobile design to architecture, infusing design with larger-than-life planes and curves. Storefront design of the era is particularly indicative of this phenomenon, incarnated here in an extensive collection of hand-illustrated shop window designs from 1938 to 1950. These spectacular, often grandiose plans for grocery stores, shoe shops, beauty salons, bakeries, and more are reminders of a time when stores were sacred shrines for the congregation of American shoppers'impressive and even slightly intimidating, just like the future itself. Collected for this unique book, the designs viewed in retrospect reveal the mindset of a unique period in history. In addition to an extensive selection of drawings are historical black and white photographs of actual shops built in a similar style. Shop America offers a rare look at mid-century commercial America as it pictured itself. The editor: Jim Heimann is Executive Editor for TASCHEN America in Los Angeles and the author of numerous books on architecture, popular culture, and Hollywood history including TASCHEN's bestselling All-American Ads series. The author: Steven Heller, the art director of the New York Times Book Review and co-chair of the School of Visual Arts MFA Design program, is the author of over one hundred books on design, popular culture, and satiric art. In addition to writing for over a dozen TASCHEN titles, his recent books include Design Literacy Second Edition, Stylepedia, and The Education of a Graphic Designer.

Similar books

  • Pet Shop Boys versus America
    By Chris Heath

    This is more than a documentary of a tour; it is an unusually intimate portrait of two maverick British musicians always reluctant to compromise. ‘There was a time when the Pet Shop Boys seemed to exist entirely on radio, television and ...

  • The Urban Department Store in America, 1850–1930
    By Dr Louisa Iarocci

    Nourie, Alan and Barbara Nourie, eds. American Mass-Market Magazines. ... Parssinen, T.M. “Bellamy, Morris, and the Image of the Industrial City in Victorian Social Criticism.” The Midwest Quarterly, 14, 3 (Spring 1973): pp. 257–268.

  • From the Kitchens of YamChops North America's Original Vegan Butcher Shop: Mind-Blowing Plant-Based Meat Substitutions
    By Michael Abramson

    Curry. Serves. 6. 2tbsp (30 ml) grape-seed or canola oil 1⁄2 cup (75 g) diced sweet onion 4 small cloves garlic, minced 1 tbsp (15g) minced ginger 1⁄2 cup (90 g) peanut butter 2 tsp (10 g) Thai red curry paste 2 tsp (6 g) turmeric ...

  • Service and Style: How the American Department Store Fashioned the Middle Class
    By Jan Whitaker

    The well-run home of the 1920s required many linens, according to Lord & Taylor. ... In 1889, Morris Rich's business in Atlanta, not yet a department store, contracted to carpet the new Georgia capitol and later the Oglethorpe Hotel in ...

  • "The Urban Department Store in America, 1850?930 "
    By Louisa Iarocci

    Sternlieb, George and James Hughes. “The Demise of the Department Store.” American Demographics, 12 (August 1987): pp. 31–33. Stewart, Lynn. “Bodies, Visions and Spatial Politics: A Review Essay on Henri Lefebvre's The Production of ...

  • Spending Spree: The History of American Shopping
    By Cynthia Overbeck Bix

    Or that online shopping in the twenty-first century is a multibillion-dollar industry? Spending Spree takes readers on an amazing journey from farmlands to cyberspace to learn about the evolution of shopping in the United States.

  • Shopping While Black: Consumer Racial Profiling in America
    By Shaun L. Gabbidon, George E. Higgins

    This book is appropriate for researchers as well as advanced undergraduates and graduate students in Criminology, Black Studies, Ethnic Studies, Sociology, and Law programs, and will be of interest to the general reader"--

  • L. S. Ayres and Company: The Store at the Crossroads of America
    By Kenneth L. Turchi

    S. Ayres. and. Company. at. Holiday. Time. land in a specially marked car. Opposite: The cherub pays. When L. S. Ayres and Company's downtown ... To thousands of Hoosiers, Christmas was not complete without a visit to the jolly old elf.

  • "The Urban Department Store in America, 1850?930 "
    By Louisa Iarocci

    The agenda of the book is three-fold; to address the lack of a comprehensive architectural study of the nineteenth century department store in the United States; to expand the analysis of the commercial city as a built and represented ...

  • The Mom & Pop Store: True Stories from the Heart of America
    By Robert Spector

    Spector also interweaves the history of independent retailing. The Mom & Pop Store reflects the story of this country, for it embraces and cross-references every ethnic group, and virtually every element of our society.