Unternehmenscontrolling: Managementunterstützung bei Erfolgs-, Finanz-, Risiko- und Erfolgspotenzialsteuerung
- ISBN-10
- 3834937363
- ISBN-13
- 9783834937360
- Category
- Business & Economics
- Pages
- 389
- Language
- German
- Published
- 2012-09-14
- Publisher
- Springer-Verlag
- Authors
- Stefan Müller, Laurenz Lachnit
Description
Ein effizientes Management braucht unternehmensgrößen-, rechtsform- und branchenübergreifend eine Entscheidungsunterstützung durch relevante Informationen. Dafür stellt das Controlling vielseitige Ansätze, Instrumente und Techniken bereit und generiert die entsprechenden Kennzahlen. Nach einer grundlegenden thematischen Einführung arbeiten Lachnit/Müller ein integriertes Controlling für das Gesamtunternehmen heraus. Die Autoren analysieren detailliert die Bereiche Erfolgs-, Finanz-, Risiko- und Erfolgspotenzial-Controlling und entwerfen die komprimierte Konzeption eines Management-Cockpits auf Basis von Kennzahlen. Neben quantitativen Informationen werden verstärkt auch qualitative und strategische Aspekte berücksichtigt. Durch viele Beispiele und eine ausführliche Fallstudie wird Controllingwissen anwendungsorientiert vermittelt.
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- 2020-06-10
- 381 pages
- Ebook
- Springer-Verlag
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