The Long Tail of Tourism: Holiday Niches and their Impact on Mainstream Tourism
- ISBN-10
- 3834962317
- ISBN-13
- 9783834962317
- Category
- Business & Economics
- Pages
- 220
- Language
- English
- Published
- 2011-04-23
- Publisher
- Springer Science & Business Media
- Author
- Alexis Papathanassis
Description
The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.
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