Cognitive Biases in the Capital Investment Context: Theoretical Considerations and Empirical Experiments on Violations of Normative Rationality

Cognitive Biases in the Capital Investment Context: Theoretical Considerations and Empirical Experiments on Violations of Normative Rationality
ISBN-10
3834964859
ISBN-13
9783834964854
Category
Business & Economics
Pages
255
Language
English
Published
2010-12-06
Publisher
Springer Science & Business Media
Author
Sebastian Serfas

Description

Sebastian Serfas shows how cognitive biases systematically affect and distort capital investment-related decision making and business judgements. He provides a large number of examples that every business practitioner might encounter every day, demonstrates the detrimental effects through various empirical experiments, and outlines potential counterstrategies to mitigate these negative effects.

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