Strategic Retail Management: Text and International Cases
- ISBN-10
- 3834992720
- ISBN-13
- 9783834992727
- Series
- Strategic Retail Management
- Category
- Business & Economics
- Pages
- 366
- Language
- English
- Published
- 2007-10-16
- Publisher
- Springer Science & Business Media
- Authors
- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Description
The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
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Other editions
-
- 2012-02-02
- 441 pages
- Paperback
- Springer Science & Business Media
-
- 2016-10-18
- - pages
- Paperback
- Springer Gabler
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