The Power of Persuasion - Becoming a Merchant in the Eighteenth Century
- ISBN-10
- 3837656527
- ISBN-13
- 9783837656527
- Pages
- 600
- Language
- English
- Published
- 2022
- Publisher
- Transcript Publishing
- Author
- Lucas Haasis
Description
The merchant Nicolaus Gottlieb Luetkens, who lived in eighteenth-century Hamburg, traveled France between 1743 and 1745, becoming a successful wholesaler. Based on the complete archive of his mercantile letters, this microhistorical study examines the practices of early modern merchants.
