It is a hard psychological fact that the desire for pleasure is the ultimate factor in most human decision-making. But as dominant as the pleasure principle has been in the cultural development of mankind, its impact has so far never been fully acknowledged. In the hands of a powerful minority that controls global capital flow, pleasure has been turned into the most profitable item for sale, preying on the consumerist desires it helped create. The Pursuit of Pleasure unveils how the determinants of human behavior are now in the hands of global marketers whose sole aim is the maximization of profit, not the personal development of their customers. This book shows how the overcoming of the pleasure principle through management of pleasure can be the foundation of a new humanist culture in which people are conscious and aware of their choices.
This custom title is published for La Trobe University.
M: Marketing
... David W. , 51 , 184 , 485 Crawford , C. Merle , 495 , 511 Crutchfield , Richard S. , 146 Cundiff , Edward W. ... Barnett , 102 Greyser , Stephen A. , 372 Griffin , Clare E. , 500 Grikscheit , Gary M. , 485 Gross , Charles W.
This is an example of : selective distribution b . intensive distribution exclusive distribution d . dual distribution intermediary distribution C. e . al a . 11. Rolls Royce has a restrictive policy of only establishing one or two ...
How to Develop Successful Marketing Strategies: Understanding, Developing and Managing the Process
... Cambrian College Gerard Edwards , Douglas College Gus Cameron , Fanshawe College Scott Follows , Acadia University Gloria Darroch , Northern Alberta Linda Hoffman , NAIT Institute of Technology Marina Jaffey , Camosun College Susan ...
Study Guide for Marketing, Contemporary Concepts and Practices, Third Edition, Schoell and Guiltinan
Marketing: Contemporary Concepts and Practices, Sixth Edition, introduces you to the exciting and rewarding field of marketing.
Contemporary concepts and practices in marketing.
Test Bank for Marketing: Contemporary Concepts and Practices