Automobilhersteller auf dem Weg in die Nachhaltigkeit: Individualverkehr im Aufbruch ins 21. Jahrhundert
- ISBN-10
- 3842898835
- ISBN-13
- 9783842898837
- Category
- Business & Economics
- Pages
- 161
- Language
- German
- Published
- 2014-06-01
- Publisher
- Diplomica Verlag
- Author
- Brigitte Fritsch
Description
Dieses Buch entstand unter dem Eindruck der Finanz- und Automobilkrise 2008 / 2009 in Deutschland. Pressestimmen warnten hier vor einer noch größeren Krise in der Automobilindustrie, die aktuell nur durch die Finanz- und Wirtschaftskrise überdeckt werde. Hier sah die Autorin eine Notwendigkeit für die Entwicklung von Handlungsempfehlungen. Das Automobil der Zukunft steht als Kernpunkt in einem vielschichtigen Umfeld von Rahmenbedingungen. In Deutschland, wo das Automobil erfunden wurde und in dem namhafte Automobilfirmen auf höchstem Weltniveau Fahrzeuge und Fahrzeugkomponenten entwickeln, ist das automobile Umfeld durch Globalisierung, Energiekrisen, Energieverknappungen, Umweltverschmutzung, Gesetzgebungen sowie öffentliche und politische Meinungen geprägt und sehr komplex geworden. Dieses Buch liefert einen Überblick über wichtige Entwicklungen in der Automobilbranche und zeigt Handlungsempfehlungen für die Zukunft auf.
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