Strategic Management in the Knowledge Economy: New Approaches and Business Applications
- ISBN-10
- 3895786101
- ISBN-13
- 9783895786105
- Category
- Business & Economics
- Pages
- 355
- Language
- English
- Published
- 2007-06-27
- Publisher
- John Wiley & Sons
- Authors
- Marius Leibold, Gilbert J. B. Probst, Michael Gibbert
Description
Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).
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Other editions
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- 2002-12-06
- - pages
- Paperback
- Publicis
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