Standing on the Shoulders of Giants: Hermann Vaske's Conversations with the Masters of Advertising

Standing on the Shoulders of Giants: Hermann Vaske's Conversations with the Masters of Advertising
ISBN-10
3931126692
ISBN-13
9783931126698
Series
Standing on the Shoulders of Giants
Category
Business & Economics / Careers / General
Pages
377
Language
English
Published
2001
Publisher
Gestalten Verlag
Author
Hermann Vaske

Description

Standing on the Shoulder of Giants is an impressive collection of interviews dedicated to creativity. Insider Hermann Vaske has interviewed nearly all topnotch creatives (e.g. art directors, advertising strategists, movie directors and artists) on the subject. The book documents the very personal and informative answers to different aspects of being creative.

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