Kulturgut Wein: Die Inwertsetzung ?sterreichischer Weinkultur auf Basis des Kulturerbeverst?ndnisses der UNESCO
- ISBN-10
- 3954252163
- ISBN-13
- 9783954252169
- Category
- Business & Economics
- Pages
- 160
- Language
- German
- Published
- 2013-06
- Publisher
- disserta Verlag
- Author
- Stefan Rothschedl
Description
Mit der Anerkennung von kulinarischen Traditionen, beispielsweise der französischen Speisenfolge, als Teil des immateriellen Kulturerbes der Menschheit schuf die UNESCO einen neuen, kulturellen Blick auf den Bereich des Essens und Trinkens. Für viele immaterielle Kulturgüter bedeutet die Aufnahme in das Kulturerbeverständnis Möglichkeiten einer gezielten Inwertsetzung. Mit der Sicht auf den österreichischen Wein, unter der Folie des immateriellen Kulturerbes, können Geschichte(n), Traditionen und Herkunft für die heimische Weinwirtschaft einen Wettbewerbsvorteil bieten. Durch die Konkurrenzsituation auf dem globalen Weinmarkt kann das eigene Kulturerbe wesentlich zum Profil des heimischen Weines beisteuern und seine Position bei den heimischen Konsumenten festigen und ausbauen. Besonders der Tourismus bietet dem immateriellen Kulturerbe eine Bühne, sich darzustellen und die Möglichkeit, aus dem Weinreisenden einen loyalen Konsumenten zu machen.
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