In the past decade, place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices, and plant locations in the place marketer's area. This is reflected in a growing number of associations, literature, media coverage and educational courses offered. The aim of the present study is to evaluate current literature in order to understand the importance of place marketing in general, and marketing of the Rhine Main Region, as Germany's most cosmopolitan region, in particular. For an international context, Hong Kong and Los Angeles are used as exemplary competitors. For Los Angeles is one of the United States most powerful cities and Hong Kong represents the gateway to China. However, the focus of the investigation is on a B2B perspective in the marketing of the Rhine Main Region. In literature and in practice, place marketing strategies vary from very simple to very sophisticated. After the creation of a theoretical framework, in which the author examines place marketing from the perspective of the marketer, and that of the business customer, the author puts the whole set into practice with help of the Rhine Main Region, Los Angeles and Hong Kong. In the final conclusion, she assesses the place marketing activities of the aforementioned competitors, and tries to rank them according to their current performance.
Timberlake website Another useful website is www.timberlake.co.uk. Timberlake Consultants is a statistical consultancy company that also distributes and ...
Timberlake, E. M., Farber, M. Z., & Sabatino, C. A. (2002). The general method of social work practice (4th ed.). Boston: Allyn & Bacon. Timberlake, E. M. ...
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... is much higher than in the United States, with the prevalence in France being perhaps the highest (Heuveline and Timberlake 2004; Toulemon 1997).
HENRY TIMBERLAKE'S CHEROKEE WAR SONG 1. That Timberlake's memoir contains the first English translation of the words of a Native American song seems to have ...
But Timberlake seems to have had a bit more literary sensitivity - suggested by his translation of the Cherokee war song in his memoirs - than these earlier ...
Timberlake , Michael . 1985. " The World System Perspective and Urbanization . ” In Michael Timberlake ( ed . ) , Urbanization in the World Economy , 3-4 .
The poor tend to live in dwellings that are structurally unsuited to withstand the impact of environmental extremes (Wijkman and Timberlake 1984, pp.
To display and share his discoveries, in 1940 Johnson built the Timberlake Museum on his farm. It remained open to the public during the summer and for ...